Facebook Ads Video Specs: Make Your Marketing Strategy A Success

Facebook is the most popular social media platform. And thus, it is a perfect choice for marketing your products or services. In my opinion, if you can utilize Facebook well, you can cut down on the marketing cost. Also, productivity will be double. And, what is better than an audio-visual medium. That’s why Facebook ads video specs are something you need to know.

You might wonder why videos and no other medium. Well, according to human psychology, the audio-visual medium has the greatest impact. When you see something attractive, you feel like owning that product more. Besides, conveying a message through a video is much easier compared to other media.

Facebook Ads Video Specs

That’s where lies the importance of video ads. Now, if you think of the most popular social media platform, it is Facebook. So, what can be a better alternative than a Facebook video ad for promoting your business?

So, in this article, I will talk about how these Facebook ads can be beneficial for your business. Also, emphasize on Facebook ads video specs.

Facebook Video Ads: A Medium for Business Promotion

Facebook video ads can be really fruitful if you know how to use them. I will say only if you know how to use them because 62% of small businesses fail. Proper strategy, the right set of target audiences and above all the right content are necessary.

Further, 80% of internet users own a Facebook account. So, you can reach out to a great number of audiences using one single platform. But this is just the tip of the iceberg. You can use lots of filters to reach the right group of people. Thus, your marketing campaign will be much more effective.

Irrespective of who your target audiences are, they use Facebook daily. And this number is 1.85 Billion. Now, let’s take a look at how these ads can benefit you.

Benefits Facebook Video Ads Offer

First of all, your potential customers spend a lot of their leisure time using Facebook. While scrolling the feed, whenever they come across any relevant video, they usually stop and watch that. So, if you can utilize that, you can increase your brand’s visibility.

That is why Facebook ads are the most targetted form of advertising. You can classify people by their age, sex, geographical location, etc. Then, you can figure out at what time they mostly use Facebook and for how long.

Your next task will be figuring out their choices. And, you can do that by tracking their activities. For example, which posts they like or share and where they comment as well as tag others. After that, advertising your products to potential customers according to their preference becomes easier.

Additionally, a Facebook video is much more engaging yet cheap. In fact, it is one of the cheapest ways of advertising. Let’s say you can reach about 1000 people by spending just 5$. And, the best part is Facebook video ads reach and spread fast. It can draw traffic and increase the conversion rate within a short span of time.

So, you can not only increase brand awareness but also generate more website traffic. In return, it increases revenue, lead, and ultimately your sales. Since the profit is measurable, you can keep track of your brand’s performance easily.

Finally, Facebook video ads can lessen your cost per acquisition. So, it is a win-win situation. Now, let’s focus on what should be Facebook ads video specs.

Facebook Ads Video Specs: Maximize the Benefits

If you are going to invest in Facebook video ads, then do it right. Make sure the Facebook ads video specs are optimized in such a way that it maximizes the profit. So, at first, you have to make sure you are doing the SMO right. SMO here means social media optimization.

Basically, when you see an ad while scrolling your Facebook feed, a lot of complex algorithm work behind it. These take into account your browsing history and socio-demographic details. Now, there are different types of video ads on Facebook.

Sometimes, you see an ad, let’s say of 10 to15 seconds, in the middle of a video. On the other hand, some ads pop up when you click on any link. You see video ads in the about section of some pages too. Some video ads just play while scrolling the Facebook feed.

All these types use different techniques with the same motive. That is increasing sales. But you can’t do that without the right Facebook ads video specs. Because even after coming up with a fresh idea, innovative content, and good SMO you can’t do much if the size is not optimized.

So, you need to take care of the video’s specifications. These include size, format, aspect ratio, resolution, caption, and much more. Now, let’s delve deeper into the technicalities of Facebook ads video specs.

Facebook Ads Video Specs for Timeline

Now, there are certain things you need to keep in mind. First, the format of the video must be either .MOV or .MP4. Regardless of all the types of video ads, the size must be at least 1280×720 pixels. Facebook will recommend you to upload the video with the highest resolution available. But don’t make it too big. Or else, it will take a lot of time to load. Hence, the bounce rate will be high.

Further, landscape videos (1.9:1 aspect ratio) should be a minimum of 600×315 pixels. While the square ones (1:1 aspect ratio) should be a minimum 600×600 pixels. The file size should be of 4GB maximum and with 240 seconds of highest length. And the maximum frame rate should be of 30 fps.

Facebook Messenger Video Ads

  • Pixels: 1280×720
  • Aspect Ratio: 16:9 or 1.91:1
  • Length: Maximum 240 seconds
  • Size: Up to 4GB
  • Maximum Frame Rate: 30 fps

Now, for both of these, the thumbnail image should be of 1200×675 pixels with 16:9 aspect ratio. And the caption should be of not more than 2200 characters. Accordingly, for copy, the text should be a maximum of 90 characters, 25 characters headline, and 30 characters for link description.

Wrapping up Facebook Ads Video Specs

That will be all for the specifications of Facebook video ads. Now you know how useful these simple ads can be and how you can optimize them. So, make sure to build your marketing strategy according to these specs. And, your campaign will be successful for sure.


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